Activity Log
Last 100 automation actions from hourly budget rules.
4 actions waiting for your approval
Office Humor - Broad Match
Recommended action: increase budget
$45.00 -> $54.00
ACoS 23.7% < 30.0% target and utilization 83.6% > 80%.
Work Gifts - Exact
Recommended action: increase budget
$35.00 -> $42.00
ACoS 25.4% < 30.0% target and utilization 87.1% > 80%.
Manager Memes - Exact
Recommended action: decrease budget
$40.00 -> $34.00
ACoS 45.5% exceeded 40.0% threshold.
HR Humor - Auto
Recommended action: decrease budget
$22.00 -> $18.70
ACoS 41.2% exceeded 40.0% threshold.
Automation History
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| Time | Campaign | Action | Old Budget | New Budget | Util % | ACoS | Reason |
|---|---|---|---|---|---|---|---|
| Feb 26, 07:25 PM | Office Humor - Broad Match | increase | $40.50 | $48.60 | 88.89% | 20.19% | Budget util 88.9% > 80% and ACoS 20.2% below target. Increase budget from $40.50 to $48.60. |
| Feb 26, 07:10 PM | Office Humor - Broad Match | Pending | $45.00 | $54.00 | 83.60% | 23.70% | ACoS 23.7% < 30.0% target and utilization 83.6% > 80%. |
| Feb 26, 07:00 PM | Work Gifts - Exact | Pending | $35.00 | $42.00 | 87.10% | 25.40% | ACoS 25.4% < 30.0% target and utilization 87.1% > 80%. |
| Feb 26, 06:50 PM | Manager Memes - Exact | Pending | $40.00 | $34.00 | 98.20% | 45.50% | ACoS 45.5% exceeded 40.0% threshold. |
| Feb 26, 06:40 PM | HR Humor - Auto | Pending | $22.00 | $18.70 | 95.90% | 41.20% | ACoS 41.2% exceeded 40.0% threshold. |
| Feb 26, 06:25 PM | Work Gifts - Exact | no_action | $32.90 | $32.90 | 89.29% | 22.48% | No rules triggered. Util 89.3%, ACoS 22.5%. |
| Feb 26, 05:25 PM | Corporate Jokes - Broad | decrease | $27.44 | $23.32 | 52.71% | 45.91% | ACoS 45.9% exceeded threshold. Reduced budget from $27.44 to $23.32. |
| Feb 26, 04:25 PM | Manager Memes - Exact | increase | $40.80 | $48.96 | 103.25% | 48.55% | Budget util 103.3% > 80% and ACoS 48.5% below target. Increase budget from $40.80 to $48.96. |
| Feb 26, 03:25 PM | Team Building - Phrase | no_action | $31.80 | $31.80 | 70.67% | 28.12% | No rules triggered. Util 70.7%, ACoS 28.1%. |
| Feb 26, 02:25 PM | Office Humor - Exact Match | skipped_floor | $45.00 | $5.00 | 92.80% | 21.36% | ACoS 21.4% exceeded threshold but budget hit floor at $5.00. |
| Feb 26, 01:25 PM | Work Gifts - Phrase | increase | $16.92 | $20.30 | 30.89% | 50.54% | Budget util 30.9% > 80% and ACoS 50.5% below target. Increase budget from $16.92 to $20.30. |
| Feb 26, 12:25 PM | HR Humor - Auto | no_action | $21.56 | $21.56 | 100.91% | 69.90% | No rules triggered. Util 100.9%, ACoS 69.9%. |
| Feb 26, 11:25 AM | Startup Satire - Broad | decrease | $42.84 | $36.41 | 82.90% | 31.46% | ACoS 31.5% exceeded threshold. Reduced budget from $42.84 to $36.41. |
| Feb 26, 10:25 AM | Burnout Journal - Exact | increase | $27.56 | $33.07 | 93.62% | 38.81% | Budget util 93.6% > 80% and ACoS 38.8% below target. Increase budget from $27.56 to $33.07. |
| Feb 26, 09:25 AM | Promotion Gifts - Phrase | no_action | $28.80 | $28.80 | 55.44% | 32.04% | No rules triggered. Util 55.4%, ACoS 32.0%. |
| Feb 26, 08:25 AM | Team Lead Notebook - Broad | skipped_floor | $35.72 | $5.00 | 96.32% | 32.61% | ACoS 32.6% exceeded threshold but budget hit floor at $5.00. |
| Feb 26, 07:25 AM | Remote Work Snark - Exact | increase | $28.42 | $34.10 | 82.90% | 30.94% | Budget util 82.9% > 80% and ACoS 30.9% below target. Increase budget from $28.42 to $34.10. |
| Feb 26, 06:25 AM | Office Party Gags - Phrase | no_action | $24.48 | $24.48 | 52.33% | 46.34% | No rules triggered. Util 52.3%, ACoS 46.3%. |
| Feb 26, 05:25 AM | Boss Quotes - Broad | decrease | $32.86 | $27.93 | 91.68% | 42.16% | ACoS 42.2% exceeded threshold. Reduced budget from $32.86 to $27.93. |
| Feb 26, 04:25 AM | Interview Humor - Exact | increase | $24.30 | $29.16 | 91.67% | 30.73% | Budget util 91.7% > 80% and ACoS 30.7% below target. Increase budget from $24.30 to $29.16. |
| Feb 26, 03:25 AM | Coworker Farewell - Phrase | no_action | $31.96 | $31.96 | 50.12% | 28.29% | No rules triggered. Util 50.1%, ACoS 28.3%. |
| Feb 26, 02:25 AM | Productivity Roast - Broad | skipped_floor | $43.12 | $5.00 | 89.45% | 33.64% | ACoS 33.6% exceeded threshold but budget hit floor at $5.00. |
| Feb 26, 01:25 AM | Meeting Notes Sarcasm - Exact | increase | $23.46 | $28.15 | 50.26% | 62.02% | Budget util 50.3% > 80% and ACoS 62.0% below target. Increase budget from $23.46 to $28.15. |
| Feb 26, 12:25 AM | Finance Team Humor - Phrase | no_action | $34.98 | $34.98 | 95.61% | 33.70% | No rules triggered. Util 95.6%, ACoS 33.7%. |
| Feb 25, 11:25 PM | Engineer Memes - Broad | decrease | $36.90 | $31.37 | 82.34% | 33.30% | ACoS 33.3% exceeded threshold. Reduced budget from $36.90 to $31.37. |
| Feb 25, 10:25 PM | Sales Team Jokes - Exact | increase | $28.20 | $33.84 | 46.67% | 38.15% | Budget util 46.7% > 80% and ACoS 38.1% below target. Increase budget from $28.20 to $33.84. |
| Feb 25, 09:25 PM | Marketing Banter - Phrase | no_action | $35.28 | $35.28 | 88.39% | 36.26% | No rules triggered. Util 88.4%, ACoS 36.3%. |
| Feb 25, 08:25 PM | HR Onboarding Humor - Broad | skipped_floor | $28.56 | $5.00 | 89.64% | 44.96% | ACoS 45.0% exceeded threshold but budget hit floor at $5.00. |